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Aug 03, 2016 07:43 PM

Casa Brasil

Brazil holds an open house for the Rio 2016 Games

With a diverse, interactivity-rich programme, Casa Brasil will showcase the country to the general public in innovative ways

Casa Brasil is part of the Olympic Boulevard

Casa Brasil will bring together sports, culture, tourism and business opportunities, all in one place. Located at Pier Mauá (in the Rio de Janeiro city centre), it will be open from 4 August to 18 September with a diversified programme of daily interactive attractions, all free of charge. Visitors may, for instance, enjoy an interactive sports experience and even meet some medallists from Team Brazil.

» Visit the Casa Brasil's website

The idea has already been used as a promotion strategy before, helping to attract investors and tourists to Brazil during some of the world's biggest sporting events, like the South Africa World Cup 2010 and the London and Beijing Olympics. For the Rio 2016 Games, Casa Brasil introduces an innovative concept, rich in sensory experiences and the latest in audio-visual technology, combined with an engaging architectural design that will take visitors on a journey through the different regions of the country. Organisers estimate that Casa Brasil will attract about 10,000 visitors per day.

In all, there will be forty-six days of activities. In addition to the permanent attractions, the space will also host concerts and cultural events, health and wellness programmes, international conferences, seminars and business meetings. Amenities include auditoriums, a lounge, a veranda, a stage and a media room. There is also an area for tasting events and dining experiences that will reveal all about Brazilian tastes.

At Casa Brasil, the country will be represented through six different theme areas: artistic and cultural diversity, tourist destinations, sporting excellence, Olympic legacy, business and investment opportunities, and a sixth area showcasing the country's main policies for equality, inclusion, sustainability and the Casa Brasil will bring together sports, culture, tourism and business opportunities Photo: Allex Neder / Casa Brasilenvironment.

Olympic Boulevard

Casa Brasil is part of the Olympic Boulevard, a 3-km-long (2 mi) route planned by the City of Rio to offer a number of cultural and sports attractions. Casa Brasil is located at the Polo do Amanhã ('Tomorrow Complex') at Praça Mauá, the last meeting point on the Boulevard. The area will feature daily simulcasts of the Games on big screens spread around the pier and concerts by the new generation of Brazilian musicians. The Complex also includes the Fountain of Inspiration, which will project exciting images of the Games on water, and a fireworks display that will close the festivities with a bang.

More info
When: 4 August to 18 September
Opening hours: 10 am to 8 pm during the Games, and from 2 pm to 8 pm in the period between the Olympics and the Paralympics. Daily cultural attractions go from 7 pm to 10 pm.
Where: Mauá Square (Praça Mauá), near the last meeting point of the Mauá Pier
Admission: free
Participating agencies: Brazilian Ministries of Sport, Tourism, Culture, Foreign Affairs, Health and Education, Embratur (Brazilian Tourism Board), Apex-Brasil (Brazilian Trade and Investment Promotion Agency), the Special Secretariat of Social Communication of the Brazilian Presidency, Banco do Brasil, Caixa Econômica Federal, Correios (Brazil's official postal service), Petrobras and BNDES (the Brazilian Development Bank).
More information: +55 (61) 98139-6223 - Darse Júnior or

Casa Brasil Team